Superb CCO Keeps Our Cool.

AdWeek recently highlighted 16 L.A. Brand Stars.

One of them creatively leads an app we particularly enjoy and visibly benefit from (especially Darren).

Who’s the lady of the hour?

Caroline Pay.

photo from article, here.

Pay is the Chief Creative Officer at Headspace, a meditation app that teaches and guides listeners into calm and relaxation. It’s an advertising professional’s best friend, if we do say so ourselves.

This U.K. native made the move to L.A. when she was made a C-level offer she couldn’t refuse.

Pay states,

“When you fall in love, it’s not a choice.”

Her decision to join Headspace does not only means listeners can add more serenity to their everyday lives with the help of the app, it also means holiday shopping might not be so bad this year.

For gift-giving season, Headspace and Westfield malls will debut a stress-relieving twist on retail therapy at numerous high-traffic locations. We, here, can’t wait to see what’s up Pay and her team’s sleeves.

Pay’s input may just lead to a little less Black Friday chaos. We certainly hope so.

In through the nose and out through the mouth,

The CCI Squad