Goodbye, Cookie.
As you may have heard, Google will no longer be using third-party cookies to identify target markets.
Instead, Google will be using “cohorts” as a way to target ads—a less invasive way to facilitate Google for users, and a less specific way marketers can identify their targets there.
How will we advertise to our targets then? Worry not.
We may be saying adios to cookies, but we have lots of sweet ways to stay in touch with your target demo.
Through the use of first-party analytics via our plethora of mediums we’ve used in our network over the last 4 decades in business, we’re able to target markets specific to your needs
…a perk of being in business a long time.
We serve over 11 industries including music, entertainment, real estate, healthcare, public sector, municipal services, IT, manufacturing, retail, financial sector, and not-for-profit, all of which we’ve developed relationships and intel with to best serve our client.
As we carefully watch the boundaries crafted to protect web surfers, we continue to move with the times and stay optimized. After all, ads are no good if they don’t wind up in front of the right eyes.
Chocolate chips forever.
The CCI Crew