Rise To The Top With Video.

As we transition out of quarantine, one thing is clear.

Video is a (brighter-than-ever) shining star.

Why?

We like the way Digiday put it in their recent article covering the turning tide of advertising demands.

As they explain it, at the beginning of coronavirus, brands got a little spooked. They reacted by swapping video for social display ads and other direct-response ad formats to retain existing customers. Now that the atmosphere is less filled with unprecedented unknowns, brands are taking to video again to get back out there and claim that piece of the market they’re shooting for.

Proof of this activity is clearly articulated in Facebook’s recent CPM fluctuations.

The week of April 5, holds the lowest mark of 2020. The week of May 25, holds the highest mark of the year.

Case in point?

If you’re not out there showing off your chops to the marketplace, those dollars are going elsewhere. And video is the way to hit your home run.

Check out video content we’ve produced that is garnering new client interest as we speak.

Here’s one for our buddies over at West Suburban Bank.

We love helping brands connect with customers that will truly appreciate and enjoy their services. It’s all about getting in front of the right viewer at the right time with the right content and strategy.

That’s our bread and butter.

Don’t sink in the sea of marketing. Rise to the top.

Let’s talk about getting your awesome on.

The CCI Crew